Reliance Trends is a popular retail brand in India, which is known for offering a wide range of fashionable and affordable clothing and accessories for men, women, and children. The product range includes apparel, footwear, and accessories, making it a one-stop destination for fashion shopping. It operates a vast network of standalone stores and shop-in-shops within Reliance Trends outlets.

To ensure that it remains competitive in the online retail market, Reliance Trends works closely with Vicinus for results-driven hyperlocal marketing services. Vicinus actively helps Reliance Trends manage and respond to customer reviews, maintain accurate listing information across all platforms, and build its online visibility, especially in local searches.