Vicinus: The ONLY Tool You Need for Local Search | Vicinus.ai
Local search is a very important marketing strategy to use when it comes to getting your physical location found. SMALL...
Local search is a very important marketing strategy to use when it comes to getting your physical location found. SMALL...
Published by : Vicinus
Date : February 4, 2021
Local search is a very important marketing strategy to use when it comes to getting your physical location found.
Vicinus helps you get your business found offline by optimising your findability online. This can be through reviews, location pages, and business listings.
The Vicinus tool is an AI-led Hyperlocal Marketing Platform that helps increase nearby customer acquisition for multi-location businesses.
With Vicinus, you can:
Get discovered online
Build trust in your business
&
Acquire Nearby Customers
With local searches becoming more and more popular in recent years, local SEO has become a necessary strategy to use.
With 9 in 10 smartphone users not certain of the brand they want to buy from before searching for a product online, ‘near me’ searches.
And 82% of smartphone users do phone-based searches before making in-store purchases.
This means that local SEO should be a crucial element of your local marketing strategy, if not the most essential element of getting your brand found in ‘near me’ searches.
Simple answer: yes.
With Vicinus’s reputation builder, monitoring reviews is easy. Vicinus assists with monitoring reviews through machine learning sentiment analysis.
Additionally, Vicinus utilises an integrated CRM (Customer Relationship Management) to increase review quantity.
Increasing review quantity and quality helps get your business found online. However, it also helps brand trust as well as customer conversions and user actions too.
Vicinus also has an AI-powered auto-responder too. Our platform uses sentiment data gathered via machine learning and the given star rating. Vicinus’s Auto-responder responds to customer reviews left on your business.
Normally, bulk editing with Google My Business is impossible. This means that if you’re needing to change business hours (in light of the Covid-19 pandemic or for other reasons). Or if you need to change your logo or anything else on your GMB (Google My Business Listings) you will need to change them individually.
However, Vicinus allows you to bulk edit your listings. Our hyperlocal marketing tool works to simultaneously refine business listing information across multiple platforms. Removing inconsistencies across your various business listings helps keep them updated and looking professional too.
Location pages definitely play a part in developing your local SEO strategy.
For multi-location pages, individual location pages should be created for each of your physical stores. This enables customers to find their nearest physical locations in order to visit your business.
Vicinus can help with this. We create individual SEO-friendly locator pages for you.
Location pages are not only important to help your customers find your nearest physical locations. But, they also increase the chance for your business to show up in ‘near-me’ localised searches.
Vicinus primarily helps optimise your business listings. These are platforms such as search engines, maps, apps, social networks, voice assistants, online directories, and data aggregators. From these, you can publish listings for your business.
Vicinus helps you keep in control of your business and provides insights and analytics on the success of your business.
Additionally, when you get analytics on your business, you can make informed decisions that can help improve and grow your business successfully.
Vicinus has reported on MB & Facebook showing User Actions on these platforms. These reports provide location-specific insights into which actions online users are taking on GMB and Facebook listings. For example, how many customers are clicking to call your business or get directions via Google Maps.
This means that Vicinus also provides analysis for the success of your reviews and reputation management too. You are able to monitor the number of reviews received and the sentiments behind them. This is a good indicator of business reputation, popularity, and customer satisfaction.
Vicinus features many other benefits that would be useful to your business. If you would like to know more about what our hyperlocal marketing tool can do for your business, please book a free demo with us. Or contact us below!
