We all know the power of reviews. From resolving problems with customers to creating trust with potential customers, you...
Published by : Vicinus
Date : January 27, 2021
We all know the power of reviews. From resolving problems with customers to creating trust with potential customers, you can unlock the power of online reviews with Vicinus easily.
Wit Vicinus’s reputation builder, you can build trust and engage with customers easily. This is because Vicinus monitors reviews through machine learning sentiment analysis. Additionally, Vicinus features an integrated CRM system (Customer Relationship Management) which helps to increase review quantity.
Monitoring reviews and interacting with customers will help increase brand trust, conversions, and user actions.
However, they can help resolve problems with your customers too. In our article ‘Should you be worried about negative reviews?’ we suggest that you can use critical reviews to your advantage:
‘Again, negative reviews don’t have to damage your business reputation. You can actually use them to your advantage. By this we mean, don’t just respond to your positive reviews, also respond to those low-star reviews. This is because 45% of consumers are more likely to visit a business if it responds to negative reviews.’
Building a great business reputation begins with developing trust between businesses and customers.
If you have a multi-location business, the best way to do this is to utilise Vicinus’s sentiment analysis for reputation management. This is because Vicinus helps to create relationships with customers by making it easy to engage with reviews online.#
Our Machine Learning Technology and Auto-Response feature work to gather location-specific consumer insights and assist with review auto-responses based on sentiment analysis.
One of the best ways to ensure that your customers feel like they are both valued and listened to is by responding to their reviews as suggested above.
However, it can be difficult- and extremely time-consuming- to respond to each and every review left. This is where Vicinus’s auto-responder comes in handy.
Vicinus’s Auto-responder responds to customer reviews left on your business listings according to the sentiment data gathered via machine learning and the given star rating.
This means that you can rest easy knowing that your customer’s reviews are being responded to quickly and efficiently.
Not only does monitoring the number of reviews received matter, but monitoring the sentiments behind them is also important.
This is because the number of reviews indicates how pleased the customer is with your product/services. However, it also indicates how well you are following-up with your customer’s purchases too.
The sentiments of your customer’s reviews are a good indicator of business reputation, popularity, and customer satisfaction.
Vicinus creates detailed reports for customer reviews for all business locations. This includes ratings specific to each individual location and sentiment trends highlighting whether the customer felt angry, happy, satisfied, or sad about their experience.
This means that you can monitor and reviews your reputation management easily.
For more information, please get in contact with us below.