GMB Photos and Search Performance: Is There a Correlation? | Vicinus.ai

New research shows a strong link between GMB photos (Google My Business) quantity and search performance. 

We live in an age of visuals, with the look of a business online being as important as the information regarding it. 

From the perspective of a brand new customer, the look of your business provides a lot of the detail they need. Is your business legitimate, is it trustworthy and does it provide the service/products I’m after?

So, How Important are GMB Photos to Local Search Performance?

Simply put, photos are very important to your local search performance. 

As detailed above, photos represent your business to new customers and can easily make or break a purchase.

It has even been suggested that the more photos you have on your Google My Business listing, the better your chances of leading customers from discovery to conversion.

Do High-Quality Photos get your Business Found More?

Below are some great statistics revealing just how important quality photos are to the discovery of brands in local search:

• 100 images= 520% more calls VS 1 image= 71% fewer.
• 100 images= 2,717% more direction requests VS 1 image= 75% fewer.
• 100 images= 1,065% more website clicks VS 1 image= 65% fewer.

Do GMB Photos Influence Views?

Yes! The quality of GMB Photos can influence views on both search engines as well as maps too.

This is because there is a strong trend between higher numbers of high-quality images and high numbers of searches. 

How do I get More Photos on my GMB Profile?

The easiest way to do this is to post them yourself. If you have a large number of photos to publish, or more than one GMB profile to post these images on, Vicinus can help out with that.

Vicinus uses artificial intelligence-powered image analysis ensures that the best business images are present, in order to maintain a great brand reputation. 

For more information about our AI-powered check on the brand reputation, please visit our website. 

Many businesses lack high-quality photos on their GMB profile, with 6% of businesses only featuring one photograph on their profile. 

What Types of Photos should I Post?

The best images are ones that are relevant to your business. Below is a list of some ideas you can work with:

• Photos of the inside and outside of your business
• Pictures of staff members
• Capture everyday workings in the business
• Best-selling products/services
• Photos of customers (with consent of course!)

Get Customers to Post Images

This is a great idea for gaining more images on your GMB profile which shows your business’s trustworthiness as well.

The easiest way to do this is to request a review (either in person or after their purchase) and get your customers to leave a review on your GMB profile!

You can encourage this further by having a nice area for your customers to take a photo, such as a great-looking seating space or even an ‘Insta-Wall!’

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